Regulation Number: CSL-RGB-020. Advertising and Marketing.
020.1. Truthful and Accurate Representations:
- Certificants and licensees shall ensure that all advertising and marketing materials, including but not limited to websites, brochures, social media, and promotional content, provide truthful and accurate representations of their services, qualifications, and capabilities.
020.2. Avoidance of Misleading Claims:
- Certificants and licensees shall refrain from making misleading, false, or exaggerated claims about the outcomes or benefits of their treatments. All claims shall be supported by scientific evidence when applicable.
020.3. Transparent Pricing:
- Certificants and licensees shall provide transparent pricing information for their services, including any potential additional fees or charges. Pricing should be clearly stated and easily accessible to clients.
020.4. Ethical Testimonials and Endorsements:
- If using client testimonials or endorsements in advertising, certificants and licensees shall ensure that they are authentic and not misleading. Clients shall provide informed consent for the use of their testimonials.
020.5. Confidentiality and Privacy:
- Certificants and licensees shall respect client confidentiality and privacy when using client information or images in advertising and marketing materials. Informed consent shall be obtained for such use.
020.6. Compliance with Regulatory Requirements:
- Certificants and licensees shall comply with all local, state, and federal laws and regulations related to advertising and marketing in the Body Altering Aesthetics industry.
020.7. Professional Titles and Qualifications:
- Certificants and licensees shall use professional titles and qualifications accurately and in a manner consistent with CSL Therapy’s guidelines. Misrepresentation of titles or qualifications is strictly prohibited.
020.8. Integrity in Advertising:
- CSL Therapy encourages certificants and licensees to uphold the highest standards of integrity in advertising and marketing, refraining from engaging in practices that may harm the reputation of the profession.
Failure to comply with this Patient Privacy/Confidentiality & Public safety regulation may result in disciplinary actions by CSL Therapy, including but not limited to certification or licensure suspension or revocation, dismissal fines, and incarceration in accordance with CSL Therapy’s disciplinary policies and procedures.
This regulation shall be effective as of [September 18, 2023] and shall remain in effect until revised or updated by CSL Therapy.
